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2020
Clients: Rayne Longboards
Focus: Video Concept, Video Production, Downhill Longboarding
Since day one GoPro Cameras have been a loyal companion for ARTICO. Of course, the team decided to tackle 2020s “GoPro HERO8 Black + Max Million Dollar Challenge”.
Together with GoPro Gurus Mirko Paoloni and Fred Falco ARTICO organized a video production trip to Tenerife. The Canary Island proved to be perfect for creating next level Downhill Longboarding clips.
In the end, GoPro used the clips for their social media and GoPro.com website. More exclusive video material was given to Rayne Longboards, one of Nikolay Keller’s official athlete sponsors.
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Client Quotes
"In 2019, we launched HERO8 Black + MAX and there was no question about it, we had to bring back the Million Dollar Challenge. Same rules, same format. If your clip makes the reel, you’re getting an equal cut of $1,000,000."
Team
Project Management: Mirko Paoloni
GoPro Guru: Frederico Falco
Athletes: Lisa Peters, Nikolay Keller
